The platform is rolling out a new feature that allows them to lessen the volume of AI-made videos appearing in their timelines. This move comes as the platform revealed that it currently hosts in excess of 1 billion content made with AI.
Testing and Rollout
This change is undergoing trials over the coming weeks before a full-scale launch. This shift comes amid a increase in content created by AI, driven by recent AI video creators.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the fastest-growing channels on a competing service primarily display AI-generated videos. A significant portion of this output is deemed mass-produced AI material, a phrase for poor-quality, bulk-generated content that is typically nonsensical or dreamlike.
“We know from our community that a lot of users appreciate content created using AI tools, from AI artwork to science explainers, and we want to provide users the power to adjust the amount of that, according to their own preferences,” said a spokesperson.
Scale of AI Content
TikTok announced that there are currently 1.3bn videos on its service tagged as artificially created. In total, over 100 m videos are uploaded to the platform daily, making AI-generated material a minor part of its complete catalog.
Customizing Your Feed
Members will be capable of reduce or increase the volume of AI content they view by using the topic control setting in the platform and choosing AI-made media. Other topics that currently be modified under the filter cover news, style, beauty, and movement.
Platform Guidelines
The platform’s guidelines oblige users to identify “realistic” artificially created content, and it bans harmful fake videos of public figures or crisis events. Any authentic-looking AI video that is not labeled can be deleted under its terms of service.
Additionally, the app will from now on apply an artificially created label to content created with its proprietary AI systems, or flagged by an cross-platform project for identifying AI-generated material. This measure is intended to stop users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
The platform is furthermore launching a $2m awareness program for experts and groups to produce learning resources about responsible artificial intelligence. This program will assist charitable organizations specializing in training programming and robotics.
Platform Protection
The video-sharing app has supported its moderation strategy, following discussion over plans to lay off numerous content moderators in the United Kingdom. The company is planning to eliminate a significant number of roles in its user protection team in the UK capital, with worker representatives and internet security professionals raising concerns that people are being substituted by AI moderation.
A trust and safety lead stated that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by filtering out the most graphic content prior to it is viewed by staff. The platform stated a significant reduction in disturbing and violent content seen by content reviewers over the past year due to intervention by its AI tools.
It is vital to balance humans and technology to ensure user safety,” the official commented. “We’ll have people as part of that process, but we also think it’s highly necessary to limit contact with dangerous material as quickly as possible, which is why a significant AI assistance is making a difference work at speed.”
